How to Exude Power: A Few Practical Steps

Let us start by clarifying that this article is not meant for those who were lucky enough to be born powerful. First of all, unlike money and other material things, power is an abstract concept which we should analyze and understand in order to use it to our advantage. In fact, rich and poor people alike can easily trick others into believing that they are powerful, thus making it easier for them to attract friends, clients, customers and even success. For example, every experienced salesman will tell you that people analyze every single aspect of your personality and appearance in order to get a general idea of who you are and what you can do for them. If we keep this simple and yet extremely important rule in mind, it will only take a few easy steps to start exuding power.

Personality and Tricks: Whether you are confident or insecure, you cannot exude power while interacting with people unless you pretend to be confident about yourself. Look into their eyes, be firm, talk about things nobody would disagree on, such as higher values (i.e. the importance of friendship, ethics, morals, love, and professionalism). If you are not a born smooth talker, stay quiet and get others to talk more than you by asking them key questions about their work, family, love life, general views etc. Always try to stay away from sensitive topics, such as religion and politics, as if you disagree with your interlocutor, he will lose his interest. A very useful piece of advice most personality coaches give their patients and clients is that people love hearing their own names, which is why we should do our best to say their names as often as we can during a conversation. Last but not least, do not mention sad or depressing stories and do not talk about your problems, otherwise people will not see you as a charismatic, powerful leader.

Looks and Appearances: If you want to exude power, it is very important that you start paying attention to what your clothes say about your social status and professional achievements. What kind of clothes do powerful people wear? Dolce & Gabbana suits, Ralph Lauren polo shirts, Tommy Hilfiger chinos, designer sunglasses, leather briefcases and expensive smartphones. “Cool, but I can’t afford to spend a fortune on clothes every month!” you may say. Well, most of us can’t, so relax. Fortunately for us, there are alternative ways to get clothes and accessories that can help us exude power. Auction websites, promotional offers and used clothes are your best bet! Nowadays, it is very easy to find cheap designer clothes and expensive accessories online. Look for special offers and used clothes (make sure that they are in excellent condition, though), and stay away from fake clothes as wealthy people who are used to wearing designer clothes and accessories will notice straight away and at that point, they will not respect you anymore.

C.A.R.E. To Improve Your Real Estate Business

Do you need more business? Want more money? Want more market share? It’s simple: give more. If you remember anything from this article, let it be those two words – give more. Why? Because it works.

I read recently about research by Arthur Brooks, president of the American Enterprise Institute, who studied 30,000 American families. Brooks discovered a family giving $100 more to charity earns about $375 more income than a non-giving family that is similar in every other factor. For every dollar they give, they earn nearly $4 more. Who would have thought it? In giving, we receive.

But Realtors shouldn’t be giving just because they get something in return. You should give because you earn your living from your community.

But Bob, what should I do? There are so many causes out there.

Let me share some examples. A few months ago NAR highlighted several Realtors making heart-felt differences in their communities:

Bernice and Troy Helman, of Coldwell Banker REALTORS® in Terre Haute, Ind., joined two dozen other business leaders who pledged to live on $4.57 a day for one week (thousands of Hoosiers live on that amount of money every day). It generated tons of local media coverage on the prevalence of hunger. She also launched the “Grillin’ and Chillin'” picnic for local real estate pros that raises $10,000 to $15,000 annually for the poor. And as the 2011 fundraising chair for the local United Way, the Helmans led the charity to a record year of donations — more than $1.8 million.

When Tina McDonough of RE/MAX Select in Renton, Wash., lost her friend, Michelle Brown, to breast cancer in 2008, it touched her deeply. “I watched her 12-year-old daughter and her husband fall apart,” McDonough says. “I had to do something, so I started a team to walk in her memory.” Today, it’s the top fundraising team for the Susan G. Komen organization in the country — it has raised $1.4 million. McDonough also includes the Komen logo on all of her real estate signs.

Joel Pratt of J.L. Pratt, REALTORS in Canton, Mass., raises money and awareness for MatchingDonors, a nonprofit that has saved more than 500 lives by matching kidney donors with recipients. Pratt says every life saved keeps the memory of Lynda, his beloved wife of nearly 25 years, alive. She died in 1998 after a three-year battle with breast cancer.

Kristina Rhodes with F.C. Tucker Emge, REALTORS in Newburgh, Ind., has helped make more than 80 children’s dreams come true with her support for the Make-A-Wish Foundation. When Rhodes learned of Emily Jones, an 11-year-old fighting an aggressive form of cancer, and her dream of taking a Caribbean cruise, she acted. Sadly, Emily’s health never reached a level to allow for the trip. So Rhodes brought the cruise to Emily by arranging a pontoon ride on the Ohio River. “Emily taught me about what’s really important in life and helped me keep things in perspective,” Rhodes said.

So what’s the next step for you? Follow the acronym C.A.R.E. to get started today as a real estate agent who, well, cares:

C – Commit yourself to a cause. If I’ve said it once, I’ve said it a million times: The day you truly commit, your whole world changes.

A – Act on your commitment. The only way anything gets done is through action.

R – Reward yourself. Humans do things because there’s something in it for them. After you act, do something nice for yourself.

E – Enjoy the rewards. I promise, once you start giving back to a cause you care deeply about, you will enjoy your life (and your increased business) more.

Let me hear from you. Are you involved philanthropically in your community? If not, why not? Do you believe if you were to give back to your community your business would grow?

Printed Pens and Press Releases: Marketing on a Budget

Multi-million marketing budgets probably won’t do a business any harm, but for a small business which is just finding its feet it’s completely unnecessary. There’s plenty of ways of making your modest budget go that bit further, to maximize your potential revenue and ensure that you’re not getting lost in a sea of competitors.

What you need is big budget results on a small budget.

If it works, stick to it

Trial and error isn’t always advisable when it comes to business, but with marketing it often is. Trying lots of different techniques on a small scale will help you clarify which methods work best for your particular industry. Usually these will vary from business to business, but there are lots of more general concepts which can be used in all sorts of industries.

Make sure you inquire how your leads have come across your business. This will help you identify whether your printed pens or your website is working hardest for you. There’s no need to continually trial new, fad marketing styles. These will usually only work for a very short time (and by the time you’ve heard about it, it could well already have run its course).

What we’re saying is don’t write off the traditional physical marketing techniques like brochures and printed pens.

Market for your business

It might sound obvious, but what works for huge brands categorically will not work for your small café in the center of Leeds. Big brands can get away with all sorts that won’t work from small and local businesses.

Keep things simple, and always keep your customers at the front of your mind. Don’t use language which they won’t understand, or try and over-complicate your product or service. Simple, easy to understand concepts sell best because people don’t feel as if you’re trying to manipulate or trick them with language.

If you have several products, produce a brochure for each to keep things very simple.

Promotional marketing

When you attend trade shows or simply when you’re signing contracts, a printed pen is great to have on hand. These are useful resources which all of us will use at least once a day. It means that your key information will always be on hand. If nothing else you should include your logo, your website address, and your telephone number.

Printed pens are incredible value for money, as they have such longevity.

Factors to Consider When Making Custom ID Cards

Custom IDs play a very important role in many settings. They could be used to identify people in conferences, used as entry cards in offices and also to reassure employees of their positions in a company.

Traditionally, many companies made their ID cards in the same format, only making very few changes on the names and logos. However, with the modern technology and invocation, it is possible to come up with custom ID cards. These types of cards are easily created using desktop publishing tools, and anyone can create them.

What To Consider When Making Custom Ids

Whether you choose to create the custom IDs on your own or engage a professional company, you must consider the following factors.

– The purpose

A custom ID meant for an event cannot be designed in the same way as the one meant for an employee. The design and the details to include will always differ. For a seminar, you may need to include: the attendant’s name, the name of the event, location of the event, the affiliation of the attendant with the company holding the seminar and the dates.

An employees ID cards should have the name of the employee, their passport sized photo, their department, company logo and their position in a company. Essentially, the details to include in the ID should be dependent on the purpose of the card.

– Size

It is important to consider a sizeable ID card where all the details should fit in, and be legible to everyone. People must never struggle to read what is written on the ID. However, the size should never be too big and cumbersome to the user.

– Tastes and preferences

The graphics and the shapes used to make custom ID cards should be attractive; nobody wants to carry along an ID unattractive. For a company ID, it is important to find the type that reflects the profession and the theme in an office. An employee should feel proud to produce this ID in any place. An event’s ID should also reflect the events’ theme.

– Costs

It is possible to come up with custom ID cards that are affordable, yet of good quality. Many designers offer a discounted rate for bulk ID printing. Still, by printing the IDs on your own, it will be possible to save on some costs. You must however ensure that the paper material used is of good quality, and can last for long- especially when it comes to employee’s IDS.

Procurement Skills: 9 Steps to Boost Your Persuasion Skills Through Improved Presentations

Presentations are an inherent part of today’s workplace… business presentations, public speaking and general communication. All involve formal and informal levels and ultimately impact your career progression. So here is a 9 step process for how you can improve your persuasion skills and so become a more effective persuader.

  1. Understand the issues faced by your audience. It is often said that a busy person (and who isn’t busy these days?) can only deal with 5 topics at any one time. If you are going to get air time with busy people you need to make a connection from the very beginning with what is currently on their mind. So you need to link the subject matter of your presentation to one of these key items which means you need to research your audience.
  2. Decide what kind of presentation it is. Is your presentation a pitch for something (such as resources for a project, agreement to go ahead with something or even a pay rise), is it informing the audience or is it to build goodwill (for example at a supplier event)? Is it a formal presentation in front of many people, an informal presentation to a few or even a one-to-one conversation with someone?
  3. Decide your objectives. What is it you want as a result of the presentation? Do you want people to leave feeling enthused for your project? Do you want commitment to give your project money? You need to decide what you want before you design your presentation.
  4. Create a “hook”. This is a vital part of your presentation. You need to grab your audience’s attention from the very beginning. For example, Robert Cialdini has found that the most absorbing presentations and articles start with a mystery. The presentation then engages the audience as they unravel the mystery together.
  5. Create your memorable opening. This is closely linked to the hook. In their book “Made to Stick” Chip and Dan Heath tell the story of someone pitching to venture capitalists for investment in developing a new laptop computer. He started by throwing onto the table a plastic folder and declaring that this was his new laptop. Clearly it wasn’t but it started a discussion about how a laptop could be made so thin and small.
  6. Craft your action focused ending. Too many presentations follow the formula “tell them what you are going to tell them, then tell them, then tell them what you have told them”. This might work if your objective is to inform the audience. For every other type of presentation it is insufficient. What you want is action of some kind so finish with what you want them to do – a “takeaway” list of actions.
  7. Use graphics for impact. Most people respond better to images than to text. Think about all of the slide shows you have had to sit through that are crammed full of text and bullet points. Images have more impact as long as they are relevant to the topic and are unique. Avoid stock photographs that bear no relation to the point you are trying to get across.
  8. Pull it all together into a coherent story. Do not underestimate the power of a story. We are conditioned from a very young age to engage with and respond to stories. Don’t get “cute” but do have a story that unfolds with a well-crafted opening, middle and end.
  9. Rehearse, rehearse, rehearse. As a golfer once told me, amateurs practice until they get it right – professionals practice until they can’t get it wrong.

Does Your Business Have This Kind Of Flexibility?

How much flexibility do you have in your business?

One of the biggest advantages of the Information Marketing business is that it truly is a business you can do from anywhere.

Sometimes things happen and you have to be away from your business for periods of time. Sometimes, events come up that require you to be away unexpectedly… even when you have appointments on my calendar, and it’s great to have the flexibility to be able to go handle situations or to support a family member, and not miss a beat in your business.

And, if you can do that without rescheduling a bunch of things because you can do business with a phone and a laptop. Or an iPad or some other kind of tablet or device like that.

You don’t have to miss coaching and consulting clients calls. Whether you have an information marketing business or you have a brick and mortar business, you should think about whether or not you have your business set up in a way that allows you to do things in your life as they happen and as they come up, that you want to be doing. That’s why you opened your own business, right?

You wanted freedom, You wanted to make more money – or at least have some control over it, you wanted the time freedom and do the things you want to do.

So, if you’re missing out on things with your kids, or things with your spouse or partner because of your business – and it’s happening on a regular basis, you might want to think about how you have things set up in your business.

You don’t need to get a new business, or be in the information business (but it’s a great adjunct and it’s a great lifestyle business). How can you make your business meet your lifestyle?

Have you ever been told you live to work? Most people work to live.

How much flexibility do you currently have in your life and business? How much would you like to have in your life, to be able to do more fun things, to be able to travel, or own another home or buy an RV or jewelry, or more time with your kids?

It doesn’t have to be about things, because in the long run, it’s not the things that are important, it’s the time that you get and the time freedom you have.

Choosing A Chemical Search Engine – 5 Features To Look For

A chemical search engine is of immense use if you regularly need information on chemicals. If your line of work or study involves the use of many chemicals then you will definitely need accurate information on a number of different chemicals. There exist many databases of chemicals that include all relevant data about chemicals; they have search engines which enable you to extract useful information from them. If you have the CAS No. of any particular chemical then you can use the database to identify it correctly and get all available information about it.

Be sure to choose the right chemical database and search engine that has the following features:

1. Comprehensive data: The database should contain all necessary data on every known chemical. It should have high quality information which is indexed correctly and updated very often, and is assembled by a team of scientists. The best databases are recognized by reputed organizations in this field, both in the private and public sector. They can have large numbers of entries divided among organic and inorganic chemicals.

2. Depth of data: CAS records contain a lot of data such as chemical names, formulas, structural diagrams etc. Certain databases give out a lot more information about others and you will have to choose one based upon the depth of data you require.

3. Ease of use: The search engine should enable you to browse the database by category or name, depending on which one is more convenient for you. Similarity searching is also very important. It should also make use of advanced technologies that enable accurate results to be obtained as early as possible.

4. Affordable: Search engines rarely offer data free of charge, especially if the information is of very high quality. However, it’s a good idea to locate one that offers results at reasonably low prices. This will enable you to keep your overall costs down and is a very important factor if you need to use it on a regular basis.

5. Quick: The search engine should be able to provide answers within the shortest possible time, often no more than a few seconds, ensuring that work can proceed with as few interruptions as possible.

Since chemical search engines generally require you to set up an account before you can access the data and charge you for their services, it’s a good idea to do the necessary research before selecting one to use.

How Penetration Testing Tools Can Help Secure Your Business Operations

When it comes to online selling, one important thing you should remember is that there will always be customers who will abandon their shopping carts. For one, there are consumers who visit online retailers merely for research and do not really have an intention to finish a transaction. There might also be issues that hinder them from completing the purchase. These may include poor user interface, hidden or high shipping costs, or a lengthy checkout process. Another issue that online merchants have to face is security.

If you work hard for your money, then it follows that you simply won’t hand it over to an online entity promising to exchange a product or service for it. Consumers want to feel secure when they are making an online purchase. Your buyers want to make sure that the exact item they purchased will be delivered to their doorstep.

At the same time, they’d want their credit card information as well as other sensitive data kept secure. As an online merchant, you’d want to keep cart abandonment to a minimum. That is why it is worthwhile to invest in website design and SEO and offer the best pricing, shipping and payment options. But merchants should never put customer safety and even their own network security as an afterthought. One significant step toward guaranteeing your network’s and your customers’ safety is PCI credit card compliance.

From there, several things can go awry if you remain complacent. Although many would like to think of the Internet as a true democracy, it is still far from that. The truth is that it is somewhat akin to a public market place where there are legitimate businesses plying their wares alongside shady sellers and even pickpockets biding their time, waiting for an unwitting customer to make a false move.

It doesn’t help that these baddies are shrouded by the veil of anonymity and even geographical distance. A proactive approach that online sellers use and even enterprises which rely on an IT infrastructure, is to enlist the services of specialists in penetration testing tools. Hackers have, rightly or wrongly, gotten a bad rap for compromising network security and even stealing sensitive information. Indeed, many of these hackers have made a living out of these illegal deeds.

However, some have reformed their ways and now help organizations pinpoint weaknesses in their network infrastructure through network penetration testing. Through this test, a business can learn its vulnerabilities and put into place the necessary remedies that will reinforce security. With the aid of these experts, you do not have to watch at the sidelines.

Are We Losing The Art Of Conversation?

It struck me today when I was at lunch just how quiet the kitchen was. There were 5 of us all huddled together, a variety of different sandwiches and salads adorning the table, and guess what, we were all looking at our phone screens, flicking and tapping randomly, furiously and laughing all in our own little bubbles.

Tonight I changed a habit. While having my dinner instead of reading the journal. ie or checking out what was happening on Facebook, I turned the phone off, left the tablet in the bag and watched and listened as my two kids laughed and sang along to the film Frozen. My little girl in particular loves this movie and wants to be Elsa, so as soon as the song “Let it go” came on she started to sing without been prompted. She saw me looking at her in pure daddy awe and smiling that proud, that’s my little girl smile, and she gave me a little wave as if to say “thanks for listening to me daddy”

It touched me deeply because had I been engrossed on my phone I would have missed that moment of innate connection between us, where no words were spoken, but my face and body language expressed 100’s of words, emotions, love and pride.

Don’t get me wrong I think the strides we have made in technology are incredible.

I love social media marketing so much that I went back to college by night to get my diploma in Digital Marketing and Facebook and Twitter have both allowed me to stay in contact with great friends who are now in the four corners of the globe.

But I think we need to just now and then take a check that we are controlling our technology not the other way around.

I first started in Marketing when I was 16 in 1987 (oh god I feel old) working in Arnotts department store as a sales assistant.

Social Media was not part of our lives and a phone was something you dialed on the desk by the cash register. At 16 I was thrust into the world of face to face conversation and having to talk to people I did not know.

I had strangers come up and look me in the eye and ask me to help them find the right shirt, jeans or suit. After all I had the white shirt and tie on, so I was the expert in their eyes, although the mother who asked me to measure her little boy for trousers, who I then proceeded to advise that he had a fifty inch waste, would probably beg to differ. I never did get the hang of the measuring tape!!

However, the point I want to make is that when each of these customers came into the shop in person looking for my help I could not text, email, tweet or Facebook them the answer. I had to stand there in person and communicate to them both verbally and with my body language to find out what they needed, solve their problem and ultimately create rapport.

As business has evolved and the technology has increased we seem to be spending less time talking to each other in person and instead we use technology to do the engagement for us.

Just think about how many face to face meetings you now have for reviews or general catch up with a client in person. It probably is very different to what is was 3 to 5 years ago as we now communicate via non face to face methods. I myself have clients who I have spoken to numerous times on the phone or via email but who I have never met in person even though I have tried to get that face to face meeting. Everyone is just too busy it would seem.

This train of thought was further highlighted when I was recently at a networking event and I found it strange just how many people there were conducting online conversations and staring at their phones rather than talking face to face with the other people in the room.

I recently came across a great article entitled, Saving The Lost Art Of Conversation by Megan of the Atlantic, and in this piece she starts to review these very points that I am touching on.

In her article she recounts her interview with Sherry, a hugely respected psychologist and a professor at MIT. Sherry was working on a new book called “Reclaiming Conversation” and from her research she came to the conclusion that we’re talking all the time, in person as well as in texts, in e-mails, over the phone, on Facebook and on Twitter.

Obviously I don’t want to sound like a hypocrite or that the art of conversation is doomed. I know I am using the power of technology to share this post with you, and don’t get me wrong, I do love all the advances and the ideas of what is coming down the line in the future, such as wearable technology, apple I watch, near field communication etc, but let’s not forget that we are social and tactile creatures, and I hope that human interaction and face to face conversation will not die.

I think back to when I was a teenager and all the excitement followed by utter or was it mortification, and then the elation, when after an hours of eye contact and finally plucking up the courage to go over to that girl I fancied in the disco and asking her to dance and she says yes. Oh the joy and then the fear as I realized I can’t dance!!!

That whole scenario obviously would have been completely different and nowhere as emotionally charged or exciting if done by text or tweet.

So I challenge you, as I will be challenging myself each day, to put the phone and tablet down a little more than you do right now and let your other senses do the conversing.

Building a “Successful-Product Pyramid”

Basically, businesses that are into tangible products are on a dead end today. It is because they don’t have an idea on how to create a successful product. Most of the businesses today only adds more features on a certain product and increase its price. They market it as new products even if it is only an improvement of the latter.

It is true that we are lacking enough minds to create a successful product, but deceiving the public is not something that businesses should do. The richest man in the Philippines once said that you have to be honest with your customers if you want them to stay and be loyal in your brand. Well, how can you expect them to stay and be loyal to your brand if you are not giving them what they deserve?

If you wanted to build a successful product, here are some of the important things that you need to know.

Put Innovation as your Product’s Foundation

When creating a product, you should always put innovation as the foundation because in the end, everything comes down on how your product is unique from the others. It is really hard to create a unique product and it is also the reason why every company spends a lot of time, effort and money to create a new product.

Instead of wasting time thinking of adding new features on an already existing product, think of a new product. It will take time, but you don’t have to release new products on a regular basis. You can always add features and tell them that it will be a new addition to the products. You don’t have to add features and increase the price of the item.

Your Product should be Functional

The term “Functional” is not only for electronic products. It can be applied to all the other products on the market today. Let’s say that you already have an idea on what to product, the question is how can you make it functional? You cannot sell an idea. Your idea should be functional if you want people to buy it. If your product will not live up to what you are claiming, it will never be successful no matter what you do.

If you think that the idea of the product is good enough or the design, it should be functional first. It should be a step by step process. You can determine the functions of a product unless you innovate first. You cannot make a design unless you do the first two.

Think of an Attractive Design

Don’t overdo the design because you are not selling a product just because of designs. Make it look attractive and make sure that the functions will not be affected in any way. This is the last step in the successful product pyramid. Even if it is only about the design, it plays a very important role in the marketing of the product.

Many business owners and Filipino billionaires know about this, but only a few are using this. It should be done by business owners if they want to make a successful product.